Samsung is making bold moves on two fronts — software and hardware — signaling that it intends to step up competition with both Google and Qualcomm.
A Browser for PCs — and for AI
The company has brought its Samsung Internet browser, previously exclusive to Galaxy smartphones and tablets, to Windows PCs for the first time. According to Samsung, this expansion represents an early step toward transforming the browser into a key interface for what it calls “ambient AI” — a connected ecosystem that spans phones, tablets, and computers.
Won-Joon Choi, who leads Samsung’s Mobile eXperience division, described the new browser as part of a “more connected experience across mobile and PC” and suggested that future versions will be more intelligent and context-aware while continuing to safeguard user privacy.
The company says the browser will eventually evolve from a traditional web tool into a platform that learns user habits, offers proactive assistance, and seamlessly integrates with devices in the Galaxy ecosystem.
For now, early adopters who sign in with a Samsung account can test basic AI-driven features such as webpage summarization and translation. Users can also sync bookmarks, passwords, and browsing sessions between devices.
Samsung Internet was first introduced in 2012 and became a standalone app in 2016. Despite being preinstalled on hundreds of millions of Galaxy devices, its global mobile market share has never surpassed about 7.4 percent — far behind Google Chrome and Apple Safari. The PC version, now in open beta in the United States and South Korea, supports both Windows 10 and Windows 11, with plans for wider availability in the future.
Strengthening Exynos Against Qualcomm
Samsung also used its latest financial results to signal renewed focus on improving its Exynos processors. The company said it plans to make its in-house chips more competitive for upcoming flagship models and to expand its presence in high-end smartphones through advanced image sensor technology.
The move follows a year in which Samsung’s flagship Galaxy S25 line relied entirely on Qualcomm Snapdragon processors, breaking from the company’s usual strategy of mixing Snapdragon and Exynos variants by region. Qualcomm’s newest chips have drawn attention for their advanced neural processing units (NPUs), which power AI-driven features — an area where Samsung is eager to close the gap.
Expanding Its Memory and AI Chip Business
Samsung’s financial report also highlighted strong performance from its memory division, which achieved record-breaking quarterly revenue. The company credited this growth to the mass production of its HBM3E (High Bandwidth Memory) chips, which are now shipping to major clients. It has already begun sending out samples of its next-generation HBM4 memory and plans to begin large-scale production next year.
The company aims to expand HBM4 manufacturing capacity while boosting sales of other high-end memory products, including DDR5, LPDDR5x, and high-density QLC SSDs — all critical components for AI and data center applications.
This strategy mirrors the broader surge in global demand for AI infrastructure, a market Samsung has been eager to capture. Rivals such as SK Hynix recently confirmed that their entire 2026 memory production is already sold out, underscoring how hot the AI hardware market has become.
Strong Financial Results
Samsung reported consolidated revenue of ₩86.1 trillion (approximately $60.5 billion) for the third quarter of 2025 — a 15 percent increase over the previous quarter. Operating profit climbed to ₩12.2 trillion ($8.5 billion), marking a 160 percent jump from Q2.
With renewed investment in its Exynos processors, expanded high-performance memory production, and a push to make its browser part of a cross-device AI platform, Samsung appears to be positioning itself to compete more aggressively across both consumer and enterprise technology sectors.
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