As anticipation builds for Google’s official reveal of the Pixel 10 and Pixel 10 Pro later this August, one of the biggest unknowns—pricing—has now been clarified through new leaks. With Apple and Samsung regularly pushing their entry-level flagship phones past the €1,000 mark, Google’s pricing strategy offers insight into how it plans to position its new devices in a competitive landscape.
Pixel 10 Series Prices Revealed
According to leaked European retail listings, Google’s pricing for the upcoming Pixel 10 lineup largely mirrors that of the previous Pixel 9 generation:
- Pixel 10: €899 (128 GB)
- Pixel 10 Pro: €1,099 (128 GB)
- Pixel 10 Pro XL: €1,299 (256 GB)
- Pixel 10 Pro Fold: €1,899 (256 GB)
Interestingly, the two highest-end models—the Pro XL and Pro Fold—omit any 128 GB storage option in the listings. While this might suggest a shift toward higher base storage, it’s also possible those variants will be sold exclusively through Google’s online store or tied to certain regional or carrier-specific releases. Expect confirmation during the “Made by Google” event on August 20.
By holding prices steady, Google seems to be signaling stability and a deliberate approach to its broader mobile strategy—particularly in contrast to the rising costs of competitor flagships.
Strategic Consistency, Not Shock and Awe
In keeping prices aligned with last year’s models, Google demonstrates a measured level of confidence. While the Pixel 10 family is expected to receive iterative improvements, especially in software and hardware capabilities, the essential value proposition remains the same.
This consistency might quietly pay off. Consumers have grown accustomed to price hikes with each new release, and by avoiding this pattern, Google preserves its appeal among buyers looking for a premium experience without crossing into four-figure territory. Had Google raised prices, it might have risked inviting more direct comparisons with the iPhone Pro and Galaxy S Ultra—two devices often praised for raw power and brand prestige.
Furthermore, Google’s more affordable base pricing makes higher-storage models feel like a worthwhile upgrade, a contrast to the steep pricing jumps seen in Apple and Samsung’s lineups.
A Significant Chipset Shift for Pixel 10 Pro
In a recent update from 9to5Google’s Ben Schoon, more light has been shed on what may be a pivotal change under the hood of the Pixel 10 series: the chipset.
Since the Pixel 6, Google has relied on its in-house Tensor processors, prioritizing machine learning and user experience over brute-force performance. The third-generation Tensor chip, featured in the Pixel 8, introduced dedicated AI hardware but faced criticism for heat management and lagging behind Qualcomm’s Snapdragon chips in peak performance.
That may soon change. Reports indicate Google is moving production of its chips from Samsung Foundry to TSMC (Taiwan Semiconductor Manufacturing Company). This switch is expected to yield better thermal efficiency, enhanced performance, and potentially cooler devices overall—solving a long-standing criticism of the Tensor line.
Google’s Bigger Bet May Be Beyond the Phone
The Pixel 10 series offers top-tier features without top-tier pricing, a trend that seems to reflect a broader strategy. It’s possible that Google’s primary focus isn’t on maximizing smartphone profit margins but on drawing users deeper into its ecosystem.
Services like Google One and the AI-powered Google Gemini are where long-term value may lie for the company. By making its hardware more accessible, Google may be playing a long game—converting device owners into subscribers and ecosystem participants.
thetechtrident.com 