TikTok has taken steps to block searches for the hashtag “skinnytok,” which has faced criticism for promoting extreme thinness and unhealthy weight loss practices. The platform announced that users attempting to search for the term will now be redirected to mental health resources.
The decision comes as part of TikTok’s ongoing efforts to address concerns about harmful content. The hashtag had become associated with videos showcasing restrictive diets, intense workout routines, and other content that critics argue glamorizes unhealthy behaviors.
Mixed Reactions from Advocacy Groups
Tom Quinn, a representative from the eating disorder charity Beat, praised the move but emphasized that more work is needed. He pointed out that users often find ways to circumvent bans, enabling the spread of similar damaging content outside the “skinnytok” label.
“We welcome TikTok’s efforts, but harmful material isn’t limited to just one hashtag,” Quinn stated. “Social media platforms need to broaden their approach to tackle this issue comprehensively.”
The Skinnytok Phenomenon: What’s Behind It?
The hashtag “skinnytok” has gained traction on TikTok, amassing over half a million posts, according to the National Alliance for Eating Disorders in the US. While some videos appear to offer advice on maintaining a healthy lifestyle, critics argue they often promote disordered eating and an unhealthy obsession with thinness.
In France, concerns about this trend have been particularly acute. Nutritionist Carole Copti described how young people are profoundly influenced by hours of exposure to such content. “A short consultation cannot compete with the endless stream of harmful videos they consume daily,” she told AFP.
Policy Response and Ongoing Efforts
French officials have applauded TikTok’s decision, with the country’s digital minister crediting pressure from European lawmakers for the change. However, this is not TikTok’s first measure aimed at addressing body image concerns. Earlier this year, the platform banned the use of “chubby filters,” a popular trend that altered users’ appearances to make them look overweight.
TikTok highlighted that its safety measures are continuously reviewed to adapt to emerging risks. In a statement, the company said, “We’re committed to restricting harmful content and providing access to health resources directly within our platform.”
Despite these efforts, challenges remain. Advocacy groups and experts stress that tech companies must be more vigilant to prevent harmful trends from re-emerging under new names or formats.
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